Brings
me back to where I started. Do I need to, or you guys out there still
need me to underline all what I penned above? On its own and in company
with the present best in class, the Victor is the best that is out
there. We will of course have a second opinion in the form of a shoot-out
in class soon to reaffirm this but that's the actual bottomline on
this case.
Factors which look odd as of the moment include the lack of a front
disc brake option and also a five-speed gearbox. I wouldn't be surprised
to see these appear soon considering the competition already has them.
Pricing hasn't been announced as yet and that will be a critical factor.
I don't see TVS making a blunder here but it pays to be positioned
right rather than think of adding premiums because one is very good,
at least in these highly competitive times and when the offtake is
pretty slow at the moment.
The only way the Victor can be threatened is from within, that is
if TVS goofs up on quality; if TVS cannot ramp up production and deliver
bikes to all states once the customers start demanding; if the positioning
is wonky or the message in the promotions is too esoteric for Indian
tastes...
I told one of the TVS marketing executives that the technical guys
have done a mighty fine job to make the bike a great one, and the
fear is that the marketing guys can however build on that or mar that,
to which the gentleman promptly replied: "Even if we muck up,
the bike is too good to fail." We'll take you up on that!
Adil Jal Darukhanawala
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