There
was a time when Yamaha ruled the roost with its super strong RX100
two-stroker. Then escalating fuel prices and the growing consciousness
for cleaner air together conspired to lower the curtain, if not bring
it completely down on two-stroke engined two-wheelers. Thus came the
need for manufacturers to rethink strategies in terms of product planning
for the future.
Where
the shift to four-stroke engines was clearly the way to go, for reasons
that probably even Yamaha would like to forget, the company decided
that an update of the RX range could still be profitably exploited.
Anyway all that is now history and finally when a four-stroke did
appear, in the form of the YBX125, it couldn't emulate the sales Performance of the RX 100. The reasons were not too difficult to establish: high
purchase price, dated looks and styling, and poor Fuel
Efficiency eroded the Yamaha image even further. The YD125
fell short of the task of retrieving sales to an appreciable level.
To accelerate the frequency response of consumers stepping into Yamaha
dealerships and agreeing to put their money down needed a quick-fix
programme. The Yamaha Crux is the first in the line-up of what promises
to be a mix of exciting as well as everyday transport models that
Yamaha will roll out in the coming months. |